E CHOUPAL CASE STUDY

May 26, 2019 posted by

The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. Farmers using e-Choupal on an average receive 2. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. Copyright The DeSai Group.

The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. Why is it Innovative. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. Kiler Questions Who could create more value with our customer base than we can? Copyright The DeSai Group.

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Farmers using e-Choupal on an average receive 2.

Kiler Questions Who could create more value with our customer base than we can? This can be exchanged for other ITC products. Privacy Policy Designed by Smitinfotech. ITC also uses e-Choupal as a medium to advertise consumer products. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

e choupal case study

The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman.

Copyright The DeSai Group. Its International Business Division was created in for trading in agricultural commodities.

e choupal case study

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.

Caase started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

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Web-enabled real time data on crop prices provide the farmer with the market prices for their produce.

e choupal case study

Why is it Innovative. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. How do we know it is effective? They also handle the physical transportation of the goods and earn a commission on it. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

Case Studies – ITC eChoupal

By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. How do we know when we achieve our goals?

ITC gains as intermediaries are removed, and transportation costs decrease.